We are a Full Service Hotel Company
Every decision is carefully scrutinized to ensure a successful outcome.
ICON Lodging has unparalleled experience in the planning and execution of a wide variety of project types including:
Distressed Asset Management Services
Stabilize and increase asset value in all distressed operations. Once engaged we focus on understanding the priorities for each asset. Our services include staffing, marketing, cash management, and financial reporting. We operate assets in a cost-effective manner while providing the stakeholders a realist timeline and plan for the ultimate exit strategy. Our monthly detailed financials allow accurate and up to date financial data that helps guide our decision-making process. We understand many of the examiners needs for traditional lenders that allow us to create a correct strategy for all parties involved and worked with many OREO/Special asset departments.
ICON Lodging will lead and manage employees, along with working with vendors, negotiating contracts and working with all major franchises, we offer a turn- key service to support the challenging times the asset is in.
Hospitality Receivership Services
We understand that the last options for both lenders and borrowers is the receivership process: a very complex and dynamic situation for all parties. In the Hospitality world, it usually includes ongoing operations as well. As a receiver of the hospitality products, we understand the importance of continuation of services for the operation and the least amount of distractions for the team on the ground. With our experience, operating distressed assets, and receiverships we understand the balancing act it takes. We assist from the initial asset inventory, reviewing asset condition, working with employees, vendors and franchises to the ultimate exit strategy for all parties. We get what it takes to make this stressful time less painful.
We Provide Services throughout the Full Hotel Development & Operational cycles
Taking a hotel project from a vision to a profitable asset can be an extremely formidable task. Fortunately ICON Lodging has successfully traveled down this path numerous times resulting in a streamlined process that yields positive results. Developing hotels is not for the weak at heart. With so many moving parts, assembling the best qualified team is crucial to securing a project’s success. We have assembled this dream team and have delivered successful projects time and time again.
To say any process is perfect would assume we were living in a utopia. We take each granular business process and continually analyze and refine it to make it better. This builds our company culture of striving to be the best we can and preeminent leader in the hospitality industry.
This way of thinking helps shape our company throughout all divisions: hotel development, hotel construction, hotel management. It is with this spirit that we hope to partner with other leaders within the hospitality industry, such as franchises and partners, to develop not just hotels, but something truly special.