We are a Full Service Hotel Company

Every decision is carefully scrutinized to ensure a successful outcome.

ICON Lodging has unparalleled experience in the planning and execution of a wide variety of project types including:

1. New Build – Construction from the ground up
2. Mixed Use – Hotels developed in conjunction with multiple uses, including residential and retail
3. Extensive Renovation/Conversion – Significant renovation completed in conjunction with renaming hotels
4. Brand Repositioning – Cosmetic renovation completed in conjunction with rebranding hotel

HOTEL DEVELOPMENT

Hilton
Marriott
Starwood
Choice
Intercontinental Hotel Group

HOTEL CONSTRUCTION

Consultation
Engineering Design
Architecture

HOTEL MANAGEMENT

Sales and Marketing
Centralized Accounting
Renovation Management
Pre-Opening Services and Technical Coordination

Distressed Asset Management Services

Stabilize and increase asset value in all distressed operations.  Once engaged we focus on understanding the priorities for each asset.  Our services include staffing, marketing, cash management, and financial reporting.  We operate assets in a cost-effective manner while providing the stakeholders a realist timeline and plan for the ultimate exit strategy.  Our monthly detailed financials allow accurate and up to date financial data that helps guide our decision-making process.  We understand many of the examiners needs for traditional lenders that allow us to create a correct strategy for all parties involved and worked with many OREO/Special asset departments.

ICON Lodging will lead and manage employees, along with working with vendors, negotiating contracts and working with all major franchises, we offer a turn- key service to support the challenging times the asset is in.

Hospitality Receivership Services

We understand that the last options for both lenders and borrowers is the receivership process: a very complex and dynamic situation for all parties.  In the Hospitality world, it usually includes ongoing operations as well.  As a receiver of the hospitality products, we understand the importance of continuation of services for the operation and the least amount of distractions for the team on the ground.  With our experience, operating distressed assets, and receiverships we understand the balancing act it takes.  We assist from the initial asset inventory, reviewing asset condition, working with employees, vendors and franchises to the ultimate exit strategy for all parties.  We get what it takes to make this stressful time less painful.

We Provide Services throughout the Full Hotel Development & Operational cycles

Taking a hotel project from a vision to a profitable asset can be an extremely formidable task. Fortunately ICON Lodging has successfully traveled down this path numerous times resulting in a streamlined process that yields positive results. Developing hotels is not for the weak at heart. With so many moving parts, assembling the best qualified team is crucial to securing a project’s success. We have assembled this dream team and have delivered successful projects time and time again.

To say any process is perfect would assume we were living in a utopia. We take each granular business process and continually analyze and refine it to make it better. This builds our company culture of striving to be the best we can and preeminent leader in the hospitality industry.

This way of thinking helps shape our company throughout all divisions: hotel development, hotel construction, hotel management. It is with this spirit that we hope to partner with other leaders within the hospitality industry, such as franchises and partners, to develop not just hotels, but something truly special.

CONTACT US

to see how we can help turn your vision into reality!